Executive Power Strategies for Corporate Growth

Time: 8:00 am - 4:00 pm each day
Lunch: 12:00 - 1:00 (on your own)

Day One Agenda

CEO Power Strategies -- Who are you? Who do you want to be?
Top six successful business models to grow your company -- Which is correct for you?
Horizontal marketing versus vertical industry marketing -- How to build a revenue growth machine
The top 15 mistakes that senior management teams make that hamper their business growth
How to prototype your most likely buyers to reduce marketing costs and shorten sales cycles
Top 15 sales metrics to manage your sales team's performance
Top 7 marketing metrics to manage your marketing performance
Why management prospects buy and how to use this knowledge to drive corporate revenue
Discover the five main reasons why most product and professional service firms are missing their revenue pro forma’s and the correct techniques to deploy now to change your success outcome
The best mathematical method to calculate accurate sales forecasts on a regional and national basis to increase your firm’s operations and engineering utilization rates.
How to calculate and evaluate lost sales analysis to manage and accelerate sales productivity of individual sales account managers and sales territories
How to develop and deploy the 5-year revenue replacement model
How to set up sales forecast and sales pipeline management systems that are easy to administer and increase operational efficiencies.

Day Two Agenda

Why most web sites do not generate sales leads and how to dramatically change your conversion rate of unique web site visitors into sales prospects
Why most "Relationship Marketing" methods fail and how to use "Transactional Marketing" methods to increase revenue immediately
How to use the Internet to "test" new product and service offerings and identify new market gaps.
How to hire the right sales management and marketing management team to lead your sales staff
How to hire the right salespeople to match your current sales model and increase their sales success
How to increase inbound lead generation for your team through though leadership web sites
Why most firms fail when they use branding or their company name and how to reposition your firm to grow based on the deployment of "Revenue Branding Marketing"
How to develop a Sales Value Proposition brand
How to develop market gap analysis programs to identify your market and services demand factor and discover new business niches to attack
How to manage marketing more profitably and calculate marketing ROI
How to manage tradeshow investments to maximize your event success

Day Three Agenda

The best tactics needed to create a corporate eNewsletter that generates more leads than your sales force can handle
How to use B2B email to generate qualified sales leads at a low cost
How to launch Business-to-Business seminars to attract qualified C-level prospects
How to select, deploy and maximize strategic partnerships to help your firm increase corporate revenue and lower sales operating costs
Functional and tactical elements of a strategy plan and how to use its information to help your sales and marketing teams increase revenue
How to reposition your product and services offering to bypass commodity
How to use your price as business weapon
How to develop a "value forward" marketing program and position yourself as a thought leader so prospects become buyers
How to deploy market gap analysis for new sales markets, manage existing markets and make senior management decisions immediately to increase revenue
How to create a CEO Business Development Growth Scorecard to manage your corporate strategy, sales and marketing departments more effectively
How to create a 60-day action plan to launch, monitor and implement your sales, strategy, and marketing programs to immediately increase your revenue opportunities
How to link corporate strategy, marketing and sales into one revenue capture program
Client Action Plan -- Action steps outline to grow your business.

100% GUARANTEE

If you are not completely satisfied by the end of the first day, we will refund your registration fee!