Attention All CEOs, Vice Presidents of Sales, Vice Presidents of Marketing, and Corporate Strategists...

How to Grow Your
Software, Technology or Professional Service Business
Using a Planned Process

Corporate Strategy, Sales and
Marketing Management Best Practices
and Benchmark Seminar

A 3-day dynamic and interactive program on how to integrate corporate strategy, marketing approaches and sales process into one outbound revenue capture program!

Dear Senior Executive,

• Revenue growth methods have changed during the last two years.

• Because of these changes, many firms are struggling or are not hitting their forecasted revenue numbers.

• Today many firms are experiencing an increase in sales and marketing costs that are disproportionate to their forecasted revenue growth.

If these issues are affecting your firm, you're not alone!

Today, buyers are more sophisticated and calculating in their approach in determining what products or services they should buy.

Revenue growth is a company
responsibility . . . not just the
sales department's responsibility.

7 Steps of the Value Forward Growth System

For companies to succeed today they must develop a solid business capture model based on a premeditated approach that integrates marketing, corporate strategy, sales process and strategic alliances into one outbound integrated revenue capture process.

We have developed a three-day, limited seating, senior management seminar that will focus on the best practice strategies and tactics for firms to develop and deploy outbound sales and marketing programs designed to increase corporate revenue.

This senior management seminar is designed to help executives develop and implement programs that will increase their corporate revenue immediately. This is a 3-day interactive roundtable seminar on how to grow your business.

Just look at what other previous
seminar attendees are saying:

"I am a Richardson sales training certified instructor and this course was far more actionable. I really enjoyed the interaction and reality of the courseware."
Al Fiandaca, Director of Sales, SpectraSoft, Inc.

"This was without question the best conference of this type I have attended. Outstanding value!"
Steve Petrie, CEO SpectraSoft, Inc.

"Paul's brain is like a computer! Pulls knowledge faster than electrons!!"
Nabil Freij, President, Global Vision International

"Paul has the most content-rich seminars that I've ever experienced. Awesome stuff!"
Suzie DeBusk, President, Leadership Safaris

"Excellent high energy seminar providing real life useful information for growing your business!"
John Walden, VibrAlign

"This was a great and to the point conference and it makes you take a hard look at your current business model. It also makes you think about how you can differentiate yourself from your competitors."
Charles Kelley, QA Edge

"Well worth flying 11 hours to attend! I recommend anyone who is serious about dramatically improving their sales and marketing to pay close attention to Paul DiModica."
Lawrie Siteman, Director, Program Framework Ltd. (UK)

"Great ideas and methods. If followed, we should increase our qualified leads and understand perhaps where we have been losing out."
Cliff Telle, CEO

"This seminar is packed with great information! It's given me a new way to control and grow my business. Worth more than I paid!"
Dave Varney, President, Q.E.D., Inc.

Generating profitable growth
is a complex process.

We know:

PR is not revenue;

Advertising is not revenue;

Branding is not revenue;

Strategy is not revenue;

Revenue is revenue.

Everything you always wanted to
know about growing corporate
revenue . . . answered at last!

During the seminar, you'll master a new approach -- the Value Forward Program -- that integrates corporate strategy, marketing methods and sales process into one outbound revenue capture program.

Our seminar will help you

	Learn what the top six business growth models are and how to decide which one is best for your firm;
	Discover financial metrics that you can use to compare your firm against other firms in your industry;
	Learn how to increase your business valuation using the right financial metrics;
	Find out how to position your firm’s different products and services to maximize their revenue growth potential;
	Discover how to hire and maintain the right sales team mix based on your revenue growth goals;
	How to price your offerings based on your corporate goals;
	Develop a replicable and scalable sales process to increase your sales team's success;
	Discover how to calculate marketing ROI accurately to drive business decisions;
	Prototype the most-likely business prospect to increase your average gross margin and reduce your sales cycle time;
	Increase tradeshow success and maximize lead generation;
	Discover the top 6 characteristics of why salespeople hit their sales quota on a consistent basis;
	Develop an automated sales candidate recruitment program where you find qualified sales candidates without paying head hunter fees;
	Use 5 techniques to create a "strategy scorecard" that links your company revenue goals to your sales and marketing department management;
	Learn the top 15 sales metrics you should track to increase your sales team's revenue capture success;
	Calculate an accurate sales quota that is based on business data, not guesswork;
	Determine what your clients lifetime value should be and how to proactively manage it;
	Discover 7 ways to identify and manage strategic partner relationships to increase revenue and how to benchmark your success;
	Learn to repackage and sell your offerings to increase the value of your average sale;
	Determine how to calculate sales compensation programs that induce greater performance;
	Learn how to calculate accurate marketing Return on Investments;
	Discover why it costs your business over $70,000 a month for every salesperson who does not hit their monthly quota;
	Become familiar with proven best practices you can teach your sales team to sell management and shorten their sales cycle;
	Understand the 6 critical steps needed to correctly calculate accurate price points;
	Develop a revenue forecasting system to manage your operation and engineering cost centers;
	Discover how to raise your pricing in a commodity market to increase your profit per sale;
	Learn how to immediately increase your sales revenue while reducing your marketing costs;
	Determine what your business capture costs are and how they can be managed;
	Develop a business growth scorecard that links strategy, marketing, and sales for a metric-driven management model;
	Discover how to use price as a positioning tool and manage commodity influences;

. . . and much more.

"Like drinking from the Sales and Marketing firehose. Good information from the master firefighter."
Dick Blom, Senior VP (Professional Services Company)

"A value-packed 2 days. Surpassed my expectations. Terrific!"
Don Addington, CEO/President

"One of the most practical seminars I have ever attended. I recommend it to all senior executives."
Andrew Schwab, CEO (Professional Services Company)

"Very good collection of tactical marketing actions that all mid-sized companies should execute."
John Overholt, SVP Sales

"If selling computer software and services were an Olympic sport, Paul DiModica would be tested for steroids."
Jerry Gregoire, Editor at Large, CIO Magazine

If you are looking to grow your corporate revenue during the next 12 months and want to know the best practices and the corresponding action steps needed to increase your business success . . . then this is the seminar for you.

This seminar is the only corporate event that focuses on how to grow your business through the integration of corporate strategy, marketing methods and sales process.

My firm charges $7,500 - $10,000 per day to consult with clients. But you pay only $1,497 per person (and $1,297 for groups of 2 or more). Reserve your seat today!

The investment in the seminar will pay for itself immediately . . . and each year thereafter.

We take all the risks out of you attending our seminar with our 100% guarantee!

If for any reason, regardless to what it is, you decide that our seminar is not what you expected, after sitting through the 1st day of the workshop, then you just return your seminar materials  and get a full 100 percent refund of your registration fee.

That way, you risk nothing . . . and we risk everything.

The 2008 Seminar takes place at the Hilton Atlanta Airport Hotel located just minutes from Hartsfield-Jackson International Airport. The hotel offers beautiful meeting space, superior food, unsurpassed services and easy access to the Atlanta Airport.

While in Atlanta, you can visit the Georgia Aquarium, play golf on some of the finest golf courses in the east, visit Stone Mountain, dine at some of the best restaurants in the South . . . and enjoy the southern hospitality that can only be found in Atlanta.

The Final Result: By the end of this seminar you and your team will be given specific systematic action steps you can take immediately to increase your business success.

Spend a few days with our team in
Atlanta, then go back . . . and
shift your business into overdrive!

So, I urge you to register now. We have limited seating so there is active engagement with each participant.

Call Renee in our office today at 770-632-7647
to reserve your seat
or click here to register online.

So register now! If you have any questions, please call me directly at (770) 632-7647.

I look forward to seeing you there and working with you.

Sincerely,

Paul DiModica
President

PS.If you decide that our seminar is not what you expected after sitting through the 1st day of the workshop, simply return your seminar materials and get a full 100% refund of your registration fee.

That way, you risk nothing . . . and we risk everything.